Privacy policy

Last updated: July 16, 2026

MY OWNERA operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (collectively, the “Services”).

MY OWNERA is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, store, and disclose your personal information when you visit, access, or use the Services, make a purchase or other transaction through the Services, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, use, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy. Where applicable law requires your consent for specific processing activities, such as the use of non-essential cookies and analytics technologies, we will request your consent separately.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies you or can reasonably be linked to you or another person.

Personal information does not include information that is collected anonymously or has been aggregated or de-identified so that it cannot reasonably identify or be linked to you.

Depending on how you interact with the Services, where you live, the features you use, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from that information:

Contact Information

This may include your name, postal address, billing address, shipping address, telephone number, and email address.

Financial Information

This may include credit card or debit card details, financial account information, payment card information, transaction details, your chosen payment method, payment confirmation, and other payment-related information.

Payment information may be collected and processed directly by Shopify, payment processors, or other payment service providers. We may not have direct access to complete payment card details.

Account Information

This may include your username, password, security questions, account preferences, account settings, and other information associated with your customer account.

Transaction and Shopping Information

This may include products or pages that you view, products that you place in your shopping cart or add to a wishlist, products that you purchase, return, exchange, or cancel, and information about your previous transactions.

Communications With Us

This may include information that you provide when communicating with us, including when you send us an email, submit a contact form, make a customer support inquiry, request a return, or otherwise contact us.

Device and Technical Information

This may include information about your device, operating system, browser, network connection, IP address, device identifiers, cookie identifiers, language settings, approximate location derived from your IP address, and other unique or technical identifiers.

Usage and Interaction Information

This may include information about how and when you access, use, or navigate the Services, the pages and products you view, referring and exit pages, links or buttons you click, scrolling activity, mouse movements, page visibility, window resizing, website errors, loading performance, and other interactions with the Services.

Where permitted and subject to applicable consent requirements, this may also include behavioral analytics, heatmaps, and session-replay information collected through Microsoft Clarity.

Marketing and Advertising Information

This may include your marketing preferences, your interactions with marketing communications, advertisements, campaigns, and promotional content, and information used to measure or personalize marketing and advertising.

Sources of Personal Information

We may collect personal information from the following sources:

Directly From You

We collect information directly from you when you create an account, place an order, make a payment, request a return or exchange, subscribe to marketing communications, submit a review, complete a form, contact customer support, communicate with us, or otherwise provide information to us.

Automatically Through the Services

We may collect information automatically from your device when you access or use the Services. This may occur through cookies, pixels, tags, software development kits, log files, local storage, and similar technologies.

This includes analytics technologies such as Microsoft Clarity, where enabled and permitted by applicable law.

From Shopify and Our Service Providers

We may receive information from Shopify and from service providers that help us operate the Services, process payments, fulfill orders, arrange shipping, provide customer support, analyze website usage, prevent fraud, host data, or provide other business functions.

From Business Partners and Other Third Parties

We may receive information from marketing partners, advertising partners, social media platforms, analytics providers, fraud-prevention providers, publicly available sources, or other third parties.

Cookies and Similar Technologies

We and our service providers use cookies and similar technologies to operate, secure, analyze, and improve the Services.

Cookies are small text files or similar technologies that are stored on or accessed from your device. Cookies and similar technologies may be used to remember your preferences, keep items in your shopping cart, enable account functions, process transactions, maintain security, prevent fraud, understand how the Services are used, measure website performance, and provide or measure marketing and advertising.

The cookies used through the Services may include:

Strictly Necessary Cookies

These cookies are required for the Services to function properly. They may support functions such as website navigation, shopping-cart functionality, checkout, account authentication, security, fraud prevention, and payment processing.

Because these cookies are necessary to provide the Services, they generally cannot be disabled through our cookie preference tools.

Functional Cookies

These cookies help remember your choices and preferences and may provide enhanced or personalized features.

Analytics and Performance Cookies

These cookies help us understand how visitors use the Services, identify errors or usability problems, measure website performance, and improve the design and customer experience.

This category may include Microsoft Clarity cookies and related technologies.

Advertising and Marketing Cookies

These cookies may be used to measure marketing campaigns, understand interactions with advertisements, create audience segments, personalize marketing, or show advertisements that may be more relevant to you.

Where required by applicable law, we will obtain your consent before using non-essential cookies or similar technologies. You may accept, reject, or manage non-essential cookies through the cookie banner or cookie preference settings available through the Services.

You may withdraw or change your consent at any time through the cookie preference settings. Withdrawing consent does not affect the lawfulness of processing carried out before consent was withdrawn.

Your browser may also allow you to remove or block cookies. Blocking certain cookies may affect the availability or functionality of some parts of the Services.

How We Use Your Personal Information

Depending on how you interact with us and which parts of the Services you use, we may use your personal information for the purposes described below.

Providing, Tailoring, and Improving the Services

We use personal information to provide the Services and perform our contract with you, including to:

  • Process payments and transactions;

  • Fulfill and deliver orders;

  • Arrange shipping;

  • Process purchases, returns, exchanges, cancellations, or refunds;

  • Create, maintain, and manage customer accounts;

  • Authenticate users;

  • Remember preferences and products in which you have shown an interest;

  • Maintain shopping carts and wishlists;

  • Provide order and account notifications;

  • Enable product reviews;

  • Provide customer service;

  • Recommend products based on your interests, purchases, or activity;

  • Analyze the use, operation, and performance of the Services;

  • Identify errors, technical problems, and usability issues;

  • Improve the design, navigation, functionality, performance, and overall customer experience of the Services; and

  • Develop new products, services, features, or functionality.

Marketing and Advertising

Subject to applicable law and your communication and cookie preferences, we may use personal information for marketing, advertising, and promotional purposes.

This may include sending marketing or promotional communications by email, text message, or postal mail, measuring the effectiveness of our campaigns, understanding customer interests, and displaying advertisements for products or services on the Services or on other websites.

Marketing or advertising may be based on products you previously viewed, purchased, or placed in your shopping cart, as well as your other interactions with the Services.

Where required by law, we will obtain your consent before sending certain marketing communications or using personal information for targeted advertising.

Analytics and Customer-Experience Optimization

We use personal information and usage information to understand how visitors interact with the Services, identify navigation or technical difficulties, analyze website performance, measure the popularity of pages and products, and improve the customer shopping experience.

For these purposes, and subject to applicable consent requirements, we use Microsoft Clarity as described in the “Microsoft Clarity” section below.

Security and Fraud Prevention

We use personal information to authenticate customer accounts, provide a secure payment and shopping experience, detect and prevent fraud, investigate suspicious or unauthorized activity, protect public safety, identify illegal, unsafe, or malicious activity, secure the Services, and protect our customers, business, property, and rights.

If you create an account, you are responsible for keeping your account credentials secure. You should not share your username, password, or other access details with anyone else.

Communicating With You

We use personal information to respond to your questions, provide customer support, communicate about orders, returns, exchanges, payments, deliveries, accounts, or other transactions, provide important service notices, and maintain our business relationship with you.

Legal and Compliance Purposes

We may use personal information to comply with applicable laws, regulations, court orders, and valid legal processes.

This may include responding to requests from law-enforcement authorities, government agencies, regulators, or courts; participating in civil discovery, investigations, litigation, or other legal proceedings; enforcing our terms and policies; protecting our legal rights; and investigating potential violations of our terms or policies.

Legal Bases for Processing in the EEA and UK

If you are located in the European Economic Area or the United Kingdom, we process your personal information only when we have a valid legal basis to do so.

Depending on the circumstances, our legal bases may include:

Performance of a Contract

We may process personal information when necessary to enter into or perform a contract with you, including to process and fulfill your orders, manage payments, provide customer service, and handle returns or exchanges.

Legitimate Interests

We may process personal information when necessary for our legitimate business interests or those of a third party, provided that those interests are not overridden by your rights and interests.

These interests may include operating and improving the Services, understanding how customers use the Services, preventing fraud, maintaining security, managing our business, and communicating with customers.

Consent

We may process personal information based on your consent, including for certain marketing activities and the use of non-essential cookies and analytics or advertising technologies.

Where processing is based on consent, you may withdraw your consent at any time.

Compliance With Legal Obligations

We may process personal information when necessary to comply with legal obligations, including tax, accounting, consumer-protection, product-safety, and regulatory requirements.

Legal Claims and Protection of Rights

We may process personal information when necessary to establish, exercise, or defend legal claims or to protect our rights or the rights of others.

How We Disclose Personal Information

In certain circumstances, we may disclose personal information to third parties for legitimate purposes and subject to this Privacy Policy.

Such disclosures may include the following:

Shopify, Microsoft, Vendors, and Service Providers

We may disclose information to Shopify, Microsoft, vendors, contractors, and other service providers that perform services for us or provide technology used to operate and improve the Services.

These providers may support functions such as:

  • Website hosting and e-commerce infrastructure;

  • IT and systems management;

  • Payment processing;

  • Fraud detection and prevention;

  • Data and behavioral analytics;

  • Website-performance measurement;

  • Customer support;

  • Email and communication services;

  • Cloud storage;

  • Order management;

  • Fulfillment;

  • Delivery and shipping;

  • Returns and exchanges; and

  • Marketing and advertising.

Business and Marketing Partners

We may disclose information to business, analytics, advertising, and marketing partners to provide marketing services, measure campaign performance, understand customer behavior, or advertise products and services.

For example, Shopify may support personalized advertising through third-party services based on your activity across different merchants and websites.

Our business and marketing partners process information in accordance with their own privacy notices.

Depending on where you live, you may have the right to opt out of the sale or sharing of personal information or the processing of personal information for targeted advertising. You may exercise these rights through the privacy choices or opt-out tools available through the Services.

At Your Direction or With Your Consent

We may disclose personal information when you direct us to do so, request a service that requires disclosure, or otherwise consent to the disclosure.

For example, we may disclose your information to shipping and delivery providers in order to deliver your products, or when you use social-media widgets, third-party login integrations, or other connected services.

Affiliates and Corporate Group Members

We may disclose information to our affiliates or other companies within our corporate group where necessary to operate, manage, or improve our business and the Services.

Business Transactions

We may disclose personal information in connection with a proposed or completed business transaction, such as a merger, acquisition, financing, reorganization, sale of assets, insolvency, or bankruptcy.

Legal and Protective Purposes

We may disclose personal information when necessary to comply with applicable legal obligations, respond to subpoenas, search warrants, court orders, or other lawful requests, enforce our terms or policies, investigate potential violations, protect or defend the Services, protect our rights and property, or protect the rights, safety, and property of our customers or others.

Relationship With Shopify

The Services are hosted and powered by Shopify.

Shopify collects and processes personal information about your access to and use of the Services in order to provide and improve the Services. Information you submit through the Services may be transmitted to and shared with Shopify and with third parties that may be located in countries other than the country where you reside.

To help protect, operate, grow, and improve our business, we may use Shopify features that incorporate information obtained from your interactions with our store, other merchants, and Shopify.

When Shopify uses personal information obtained from your interactions with our store, other merchants, and Shopify for its own purposes or enhanced features, Shopify may be responsible for that processing, including responding to requests to exercise rights relating to Shopify’s use of that information.

You can learn more by reviewing the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.

Microsoft Clarity

We use Microsoft Clarity, a behavioral analytics service provided by Microsoft, to understand how visitors use and interact with the Services and to optimize our customer experience.

Clarity helps us understand how pages are used and displayed, how visitors navigate the Services, and where visitors may experience usability, performance, or technical problems.

Subject to your cookie choices and applicable law, Microsoft Clarity may collect information about your interactions with the Services, including:

  • Pages viewed;

  • Referring and exit pages;

  • Clicks and taps;

  • Mouse movements;

  • Scrolling activity;

  • Window resizing;

  • Navigation patterns;

  • Page visibility and unloading;

  • Session duration;

  • Device and browser information;

  • Operating-system information;

  • Website-performance and diagnostic information;

  • Session, user, and page identifiers;

  • Approximate location based on IP address; and

  • Other information concerning how the Services are displayed and used.

Clarity may use first-party and third-party cookies and similar tracking technologies to connect page views, recognize a browser or device, perform behavioral analytics, generate heatmaps, and create session replays.

Heatmaps provide aggregated visual information about how visitors interact with pages, such as where visitors click or how far they scroll. Session replays allow us to review a representation of how a visitor navigated and interacted with the Services.

We use information obtained through Microsoft Clarity for purposes including:

  • Improving the design, layout, and navigation of the Services;

  • Identifying broken links, errors, and technical problems;

  • Understanding how visitors find and use products and content;

  • Identifying areas where visitors may experience confusion or difficulty;

  • Measuring website performance;

  • Improving checkout and shopping flows;

  • Detecting potentially fraudulent or suspicious activity;

  • Improving the security of the Services; and

  • Optimizing the overall customer experience.

Microsoft may receive and process information collected through Clarity in accordance with the Microsoft Privacy Statement and applicable Microsoft terms.

Where required by applicable law, including for visitors in the European Economic Area, the United Kingdom, and Switzerland, we use Clarity cookies and cookie-dependent features only after receiving the required consent.

You may accept, reject, withdraw, or change your consent through the cookie banner or cookie preference settings available through the Services.

If you reject or withdraw consent, Clarity’s cookie-dependent functionality may be limited. Rejecting analytics cookies will not prevent you from using the essential shopping and checkout functions of the Services.

We do not intentionally use Microsoft Clarity to collect sensitive information submitted through payment or password fields. We also take reasonable steps to configure masking and other privacy controls for confidential or sensitive website content. However, you should not submit sensitive or confidential information through fields that are not intended for that purpose.

Microsoft may process Clarity information in countries other than your country of residence, subject to the safeguards described in Microsoft’s applicable privacy documentation.

For more information about how Microsoft collects, uses, protects, and retains personal information, please review the Microsoft Privacy Statement.

Third-Party Websites and Links

The Services may contain links to websites, applications, or other online platforms operated by third parties.

If you follow a link to a website or platform that is not owned or controlled by us, you should review that third party’s privacy and security policies and other terms and conditions.

We do not control and are not responsible for the privacy, security, accuracy, completeness, availability, or reliability of third-party websites or platforms.

Information you provide through public or semi-public areas, including information shared on third-party social-networking platforms, may be visible to other users and may be used by us or third parties without limitations that would apply to information submitted privately.

The inclusion of a third-party link through the Services does not, by itself, imply that we endorse the third party, its content, or its owners or operators.

Children’s Data

The Services are not intended for use by children, and we do not knowingly collect personal information from children under the age of majority in their jurisdiction.

Microsoft Clarity is not intended to be used on websites or applications directed toward children. We do not intentionally use Clarity to monitor or analyze children’s activity.

If you are the parent or legal guardian of a child who has provided personal information to us, you may contact us using the contact details below to request that the information be deleted.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we sell or share, as those terms may be defined under applicable law, the personal information of individuals under 16 years of age.

Security of Your Information

We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, disclosure, or destruction.

However, no security measure, website, transmission method, or storage system is completely secure or impenetrable. We cannot guarantee absolute or “perfect” security.

Information that you send to us may not be secure while it is in transit. You should not use unsecured communication channels to send us sensitive or confidential information.

If you create an account, you are responsible for maintaining the confidentiality of your account credentials and for notifying us if you believe that your account has been accessed without authorization.

Retention of Your Information

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by applicable law.

The applicable retention period depends on factors such as:

  • Whether the information is needed to maintain your account;

  • Whether the information is needed to provide the Services;

  • The nature and duration of our relationship with you;

  • Whether the information is needed to complete a transaction;

  • Tax, accounting, consumer-protection, and legal requirements;

  • Fraud-prevention and security requirements;

  • Applicable limitation periods;

  • The need to resolve disputes; and

  • The need to enforce contracts, terms, or policies.

Information processed by Shopify, Microsoft Clarity, payment processors, and other service providers may be retained in accordance with their respective privacy policies, terms, legal obligations, and retention practices.

When personal information is no longer required, we may delete it, anonymize it, aggregate it, or otherwise handle it in accordance with applicable law.

International Transfers

We, Shopify, Microsoft, and our other service providers may transfer, store, or process personal information outside the country in which you reside.

These countries may have data-protection laws that differ from those in your country.

When personal information is transferred outside the European Economic Area or the United Kingdom, we will use a recognized transfer mechanism where required by applicable law.

These mechanisms may include:

  • An adequacy decision issued by the European Commission or the relevant UK authority;

  • The European Commission’s Standard Contractual Clauses;

  • The applicable UK International Data Transfer Agreement or UK Addendum;

  • An approved certification or transfer framework; or

  • Another legally recognized transfer safeguard.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights described below in relation to your personal information.

These rights are not absolute. They may apply only in certain circumstances, and we may decline or limit a request where permitted by law.

Right to Access or Know

You may have the right to request access to or information about the personal information we hold about you, including the categories of information collected, the purposes for which it is used, and the categories of recipients to whom it has been disclosed.

Right to Delete

You may have the right to request that we delete personal information that we maintain about you, subject to applicable exceptions.

Right to Correct

You may have the right to request that we correct inaccurate or incomplete personal information that we maintain about you.

Right to Data Portability

You may have the right to receive a copy of certain personal information in a structured, commonly used, and machine-readable format.

In certain circumstances, you may also have the right to request that the information be transferred to another organization.

Right to Opt Out of Sale, Sharing, or Targeted Advertising

Depending on where you reside, you may have the right to opt out of the sale or sharing of personal information or the processing of personal information for targeted advertising, as those terms are defined under applicable privacy laws.

You may exercise these rights through the privacy choices or opt-out tools available through the Services.

If you visit the Services with a Global Privacy Control preference signal enabled, we will treat the signal as an opt-out request where required by applicable law and technically supported.

The request will generally apply to the browser and device used to access the Services. If Shopify can associate the device with a Shopify account, the request may also be applied to that account.

Other than Global Privacy Control where legally required or supported, we may not recognize other browser-based “Do Not Track” signals.

Managing Cookie Preferences

You may accept, reject, withdraw, or change your consent to non-essential cookies through the cookie banner or cookie preference settings available through the Services.

You may also manage cookies through your browser settings, although disabling certain cookies may affect the functionality of the Services.

Managing Marketing Communications

You may opt out of receiving promotional emails at any time by using the unsubscribe option included in our marketing emails.

If you opt out of marketing communications, we may still send you non-promotional communications, such as messages concerning your account, purchases, payments, deliveries, returns, security, or other service-related matters.

Additional Rights for EEA and UK Residents

If you reside in the European Economic Area or the United Kingdom, you may also have the following rights, subject to the exceptions and limitations provided by applicable law.

Right to Object

You may have the right to object to our processing of your personal information where the processing is based on our legitimate interests.

You may also object at any time to the processing of personal information for direct-marketing purposes.

Right to Restrict Processing

You may have the right to request that we restrict the processing of your personal information in certain circumstances.

Right to Withdraw Consent

Where we rely on consent to process your personal information, you may withdraw your consent at any time.

Withdrawal of consent will not affect the lawfulness of processing based on consent before it was withdrawn.

Right to Lodge a Complaint

You may have the right to lodge a complaint with the data-protection supervisory authority responsible for your place of residence, your place of work, or the place where you believe an infringement occurred.

Exercising Your Rights

You may exercise your rights through the options provided through the Services or by contacting us using the contact details below.

To learn more about Shopify’s processing of personal information and rights relating to information processed by Shopify, you may review Shopify’s privacy resources and privacy portal.

We will not discriminate against you for exercising your applicable privacy rights.

We may need to verify your identity before processing a request, as permitted or required by applicable law. The verification information we request will depend on the nature and sensitivity of the request.

Where permitted by applicable law, you may designate an authorized agent to submit a request on your behalf.

Before accepting a request from an authorized agent, we may require proof that you authorized the agent to act on your behalf. We may also ask you to verify your identity directly with us.

We will respond to valid requests within the period required by applicable law.

Certain requests relating to information processed independently by Shopify, Microsoft, or another third party may need to be submitted directly to that organization.

Complaints

If you have a complaint about how we collect, use, disclose, or otherwise process your personal information, please contact us using the contact information below.

We will review and respond to your complaint in accordance with applicable law.

Depending on where you live, you may have the right to appeal our decision regarding a privacy request or lodge a complaint with your local data-protection authority.

If you are located in the European Economic Area, you may contact the data-protection supervisory authority responsible for your country or region.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices, technologies, Services, service providers, or legal and regulatory requirements.

When we update this Privacy Policy, we will publish the revised version through the Services, update the “Last updated” date, and provide any additional notice required by applicable law.

We encourage you to review this Privacy Policy periodically.

Contact

If you have questions about our privacy practices or this Privacy Policy, wish to make a complaint, or would like to exercise an available privacy right, you may contact us at:

MY OWNERA
Aristotelessteig 6
10318 Berlin
Germany

Email: hello@myownera.co

For the purposes of applicable data-protection laws, MY OWNERA is the controller of your personal information, except where another organization, such as Shopify or Microsoft, acts as an independent controller for its own processing activities.